How Analytics Boosts a Company’s CXM Initiatives


There’s no escaping it-customer experience management (CXM) is what makes or breaks a brand. This is especially true today, since telecom operators live in precarious times, with falling average revenue per user and wafer-thin profit margins. To top it all,… Continue Reading


What is PCRF?


  The convergence of broadband services, smart mobile devices and virtually unlimited content has significantly altered the telecommunication market. This has resulted in a rapidly increasing demand for internet services. Alongside, it has also resulted in the explosion in usage… Continue Reading


Telecom Operators, Spam and Customer Experience


It would be an understatement to say that Application-To-Person (A2P) messaging has been widely accepted as the most viable near-term monetization strategy for telecom operators. Indeed, the numbers are impressive-Ovum expects A2P traffic will touch 2.21 trillion messages per day… Continue Reading


Customer Retention Can Be Tricky!


Without a doubt, the rapid growth of the global telecommunications space seems perfect on paper. Sample this-according to data released by GSMA Intelligence, the total number of mobile connections (including Machine-To-Machine) worldwide stood at 7,747,629,404 (and counting!) while the number… Continue Reading


The Digital Content Space and the Problem of Plenty


It would be a bit of an understatement to say that the digital content market has grown by leaps and bounds over the years. Indeed, it may be more fitting to say that the digital content landscape has evolved over… Continue Reading


What is iPACS?

What is IPACS

Mobile service operators are constantly looking to tap alternate revenue streams. The maintenance of uniformity with their business processes, service offerings and consumer experience always remains a significant challenge. Also, maintaining the existing ecosystem, ensuring minimal change to it is… Continue Reading