Atul Madan, Chief Operating Officer - Mobile Lifestyle Solutions, Atul has over 20 years of experience and has held a variety of senior executive roles in the software and telecom domains. At Mahindra Comviva, Atul heads the Digital Services business unit which focuses on leveraging the mobile to develop world-class lifestyle solutions spanning music, video and content and digital services for diverse geographies - Middle East, Africa, Europe, Latin America and South Asia. With an emphasis on driving product innovation while balancing business imperatives, Atul has helped grow Comviva’s digital services business, which contributes 35% to Mahindra Comviva’s business. Previously, Atul was responsible for growing Mahindra Comviva’s footprint in Africa. In his role as VP Airtel Africa, Atul helped expand Comviva’s presence in 17 new countries and was responsible for growing Comviva’s Managed Services and Mobile Financial Services business. Prior to that, Atul was instrumental in developing and growing Mahindra Comviva’s Mobile Advertising and Digital Services infrastructure solutions spanning Messaging, Call Management and Roaming. Before joining Mahindra Comviva, Atul worked with Daewoo Telecom, India, where he developed and delivered telecom and datacom products. Atul has wide experience of PSTN, 3G, CDMA and ATM Switching Systems and has been responsible for developing products in the areas of IP Switching, Routing and X.25.