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Mahindra Comviva

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How does a brand make its voice heard? Is it the promise of quality, value for money or convenience? Or is it simply promises of better services coupled with a proactive approach? It’s a bit of both. The catch, though, is that the information has to mean something to the audience. At the end of the day, it boils down to promoting that set of attributes this set of individuals either can or want to identify with.

It’s no different for us. When I say, “Mahindra Comviva”, what would you think of? Would “trustworthy” and “innovative” apply? How about “ready for tomorrow”? And herein lays the crux-why we chose to set ourselves apart from the clutter with a simple yet powerful vision-The Business of Tomorrows. The message is-this is how we view the possibilities before us. The opportunities. How we’re readying ourselves for multiple versions of what tomorrow may bring. How we’re creating new solutions for unknown markets, impacting lives in familiar ones, delivering business efficiencies, even catering to Generation Next. How we see subscribers evolving, businesses changing and new gaps and needs emerging.

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This is what drives us to stay one step ahead of competition. What we’re bringing to the table is this-making mobile payments easier, entertainment better and internet and broadband solutions faster. Of equal importance are enhancing, overall experience through customer value management, accelerating top-line growth with robust messaging solutions and enhancing end-to-end managed services. Clearly, the rules of the branding game have changed. We’re ready, though. Ready to leverage the opportunities tomorrow’s requirements will bring forth.

We are all about the Business of Tomorrows.

February 19, 2016 0 comment
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Inflation by hour
inf-hr-icon1 A Coke bought at 8 a.m. cost ZIM$50 billion  inf-hr-icon2 At noon, the same Coke cost ZIM$100 billion  inf-hr-icon3 By 7 p.m. that day, the same Coke cost ZIM$150 billion

2008: In Zimbabwe, with hyperinflation touching 500 billion per cent, all mayhem broke loose. A bottle of coke costing ZIM $50 Billion in the morning sells for over ZIM $150 Billion in the evening – a hike of over 300%. This was what living in Zimbabwe was like in 2008. Things came to such a pass by 2009 that the Zimbabwean Dollar (ZIM) was not worth the paper it was printed on and was soon replaced by the US Dollar. Although the currency shift managed to control the wildly galloping inflation but it also gave rise to new problems and challenges. “Dollarization of Economy” wiped off bank savings of millions of Zimbabweans even while they were queuing up in front of their banks to withdraw their savings. People lost their trust in banking institutions and turned to informal payment channels. Moreover, with $1 being the minimum currency in use, Zimbabweans experienced an acute coin shortage leading to “change problem”.

Now, let us fast forward to 2015: the economy is rebounding, the change problem has been marginalized, and financial inclusion is finally a reality and not some visionary’s dream. The credit for driving this change goes to EcoCash, Zimbabwe’s first and most prominent mobile service company. Launched in 2011, by EcoNet Wireless, Zimbabwe’s leading mobile operator, EcoCash has grown as a viable alternative to cash for millions of Zimbabweans looking to save, borrow, transfer and save money.

EcoCash practically makes every financial transaction possible using a mobile phone. Open and manage a savings account or get loan within minutes? It’s possible. Transfer money to friends and family instantly? It’s easy. Pay online or at POS using debit card linked to mobile money account? It’s doable. Whatever be the requirement – EcoCash make it happens for Zimbabweans!

Today, EcoCash is used by 5 million Zimbabweans, accelerating the use of electronic payments in the country and making the economy cash-light. Watch this engaging video on how EcoCash has transformed the financial landscape in Zimbabwe.

EcoCash in 2015
Used by 53 per cent of Zimbabwe’s adult population Handles transactions valued over $5 billion annually Accounts for about half of Zimbabwe’s national financial services penetration level of about 30 per cent.
January 6, 2016 0 comment
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